ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

Hearpreneur

FEBRUARY 13, 2022

Websites that are highly optimized for maximum conversions as well as AI-assisted personalization will increase the customer experience ten-fold. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). After all, they’ve already been definite business boomers. Photo Crediy: James Green.

Artificial Inteligence 111

Artificial Inteligence Software Review Technical Review Entrepreneur 111

ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Everyone who works with PPC tools has probably experienced the same problem at least once.) JavaScript is definitely more difficult than SQL. JavaScript has a critical role in conversion optimization, too.

Programming 134

Programming SQL Marketing Analytics 134

The Startup Magazine

AUGUST 22, 2019

Driving more leads to your business is definitely a must. If you have yet to give pay-per-click (PPC) advertising a go, or if you want to tweak your current PPC strategy, we have some hacks for you and your business. But why Google AdWords and PPC? Image by launchpresso from Pixabay. Image by launchpresso from Pixabay.

PPC 75

PPC Matching .Net Campaign 75

ConversionXL

DECEMBER 11, 2012

Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. It’s easy! Thomas Alva Edison, inventor.

Clickthrough 110

Clickthrough Conversion PPC Software Review 110

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? My basic definition of stealth mode is borne out of a general philosophy of prioritization in startups.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

FEBRUARY 18, 2016

A while ago, we published an article called How “Tag Management” Can Improve Site Performance , which explained the definition of a tag… When people talk about “tags” they’re talking about the snippets of javascript provided by 3rd party services like Google Analytics, DoubleClick, AdRoll, Adobe SiteCatalyst, etc.

Management 48

Management Analytics Software Review Metrics 48

Occam's Razor

SEPTEMBER 20, 2010

As if that was not sad enough, even people who do know what the definition of Direct traffic is rarely focus on it or work hard to tease out the opportunity that exists in Direct traffic. So let's look at the definition, to make sure we understand, at least on paper, what this traffic is supposed to be. Definition.

Analytics 122

Analytics Software Review Campaign Flash 122

crowdSPRING Blog

DECEMBER 14, 2016

Or you might actually see some early benefits and more conversions (i.e. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. SEO strategies, if done properly, can definitely help you do this. Define Conversions Properly.

SEO 48

SEO Search Engineer Small Business 48

The Startup Magazine

MARCH 31, 2023

One factor is that using Facebook to retarget website visitors increases conversion rates by 70%. Understanding this, you could definitely be eager to keep up with all the shifting marketing trends that build customer trust. Another difference is that retargeted advertising has a 10x greater click-through rate (CTR) than standard ads.

Customer 120

Customer Reputation Marketing Social Network 120

Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

OCTOBER 21, 2013

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. From there, jump to my personal favorite report in MCF, Assisted Conversions.

Search 154

Search SEO Analytics Engineer 154

YoungUpstarts

APRIL 8, 2019

Elevating startup growth is definitely in the cards for most founders, and there are a number of ways to accomplish this goal. If you have a solution for email marketers, tailor that social post for them with a buyer funnel approach (awareness, evaluation, conversion).

Balance Sheet 113

Balance Sheet Social Media Vertical Startup 113

YoungUpstarts

FEBRUARY 11, 2019

Curiosity can definitely be powerful, but if you’re not careful it can come across as click-bait. In most cases, asking a question and starting a conversation is a great objective for a first email, and much more likely to get results. ‘John Doe said to get in touch’ ) is a great way to get your email opened.

Email 127

Email PPC B2B Social Media 127

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. Calls to action in PPC ads, on landing pages, in emails. If you have tests that win during shopping seasons like Christmas, you definitely want to run repeat tests on them once the shopping season is over.”. More data means more insights. Shipping cost?

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Brandanew

DECEMBER 21, 2015

Push up your social media advertising & PPC campaigns. This has to match your overall brand philosophy and design, but you can definitely pull out an extra amount of sparkle. Live chats can significantly increase customer engagement and conversions over the holiday season. Provide free shipping services.

eCommerce 100

eCommerce Sales Social Media Campaign 100

Duct Tape Marketing

FEBRUARY 3, 2022

So there was a definitive end date when I wanted this process to be done. They may just do PPC or just do SEO or just do creative, but they're all over the, the country. So once you have that million, but that's a, it's a great time to think about the conversation. The process to sell was brutal. We are barney.com. Thanks John.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

It was a bunch of experienced guys and girls coming together to teach a bunch of up and comers how to make money online, in the format of a casual conversation. For example, Ed was one of the first marketers to heavily test Facebook Flyers (Facebook PPC Advertising) and then report back his results. Just how I like it.

Internet 79

Internet Marketing SEO Social Media 79

ConversionXL

SEPTEMBER 3, 2019

Surf around the web, and you’ll find many definitions of a value proposition. If we communicate to all of them in the same way, our conversions will suffer. Beyond optimizing the wording of your calls to action , a good understanding of process-level value propositions can help you optimize for conversion in general.

PPC 117

PPC Advertising Database Bankruptcy 117

Gust

OCTOBER 6, 2011

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. It is shocking to me how prevalent this POV is. It’s almost counter-intuitive.

Acquisition 87

Acquisition Marketing CPA PPC 87

ConversionXL

MAY 27, 2022

It fits perfectly with Marketo Co-Founder Jon Miller’s definition of what thought leadership should be: “Thought leadership consists of ideas that require attention and that offer guidance or clarity. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? Stop Obsessing About Conversion Rate. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. " The Definitive Guide To (8) Competitive Intelligence Data Sources!

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

JULY 10, 2014

mrschicken Okay @comcastcares definitely wins that round. Another thing I like to do is get away from their branded channels and see what conversation is being had in “unmonitored” communities. According to a study by Accenture , 66% of people will switch companies due to poor customer service.

Software Review 72

Software Review Lead Generation Design Campaign 72

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. You’ve definitely been part of the traditional model. process… Image Source.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Also, based on some conversations with others I decided to run the ads on Google search and their content network. Your first customers are usually your hardest.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Also, based on some conversations with others I decided to run the ads on Google search and their content network. Your first customers are usually your hardest.

Customer 60

Customer PPC Campaign SEM 60

Occam's Razor

MARCH 8, 2010

" (At this point a true Analysis Ninjas would inquire how that conclusion was arrived at and ask for a definition of sticky , but I digress.). Key Performance Indicator: Conversion Rate for Top Search Keywords. " that for this KPI the analyst has segmented the data between organic and PPC. So what? "We

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. The company obsesses about conversion rate. " The See stage is exclusionary, though. Again, important.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 133

Analytics Vertical Metrics Web 133

View from Seed

JANUARY 8, 2015

Content marketing , of which blogging is a subset, is surrounded by lots of noise today, so we need a simple definition. My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Through this definition, everything gets clearer.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. You can use the Top Conversion Paths report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? Not for conversions. What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98