Steve Blank
OCTOBER 24, 2016
And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance. The parallel between Gates and Ballmer and Jobs and Cook is eerie.
Steve Blank
OCTOBER 24, 2016
And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance. The parallel between Gates and Ballmer and Jobs and Cook is eerie.
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 25, 2010
Everyone else "pitches at" people; be different and actually have a conversation. Sure you want to pitch your stuff, but this is a fantastic opportunity for direct market research on your potential customers! Always be able to demo. Nothing is more sticky than a live demo. Ask questions instead of pitching.
Austin Startup
FEBRUARY 24, 2019
My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. Third, you need a really great demo. So at Coremetrics, it was imperative to focus on creating an amazing demo. This demo blew people away and it was revolutionary for the industry at that point in time.
Duct Tape Marketing
NOVEMBER 17, 2022
They were a marketing agency that just kind of said, oh, well, what do you want us to do this quarter? ? So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. We thought there has to be a way to really elevate the conversation within our industry.
ConversionXL
MAY 27, 2022
Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Use thought leadership to spark conversation. Demand generation paves the way for surgical lead generation. Thought leadership is not a synonym for thinking out loud.
Both Sides of the Table
APRIL 28, 2010
It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It was an early example of the power of direct marketing and subscription services. Enter ShoeDazzle.
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