ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Customers that converted in the last year that originally reached out for a demo. So PPC Hero looked at days to transaction for this segment: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. Growth marketing borrows a concept from the lean startup methodology. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 2, 2022

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. The median figures for each strategy should give you an idea of which program to lean towards. They haven’t completed a form, joined a webinar, or requested a demo. But you first have to engage them. ?Think

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates. Your free trial signups are hardly equal.

Analytics 48

Analytics Conversion Software Review Email 48

maplebutter.com

JANUARY 8, 2013

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Build something then demo it to people. We’re considering doing SEO and PPC as well as cold calling to generate leads. P.S. Do #1.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. If I can discern intent why do I need demo/psycho data? What other websites do they visit?

Metrics 60

Metrics Analytics Non-Compete Search 60