Duct Tape Marketing

JUNE 5, 2018

When developing the copy to reach your audience, keep the following in mind: Focus on the messaging on your audience, not your business (i.e. Find your point of differentiation. A sub-promise is a trust factor that a company offers (such as “Kansas City’s most trusted”). Write conversationally.

Kansas City 75

Kansas City Kansas Audience Differentiation 75

Duct Tape Marketing

SEPTEMBER 3, 2019

It’s the critical first step in developing your SEO strategy , and making sure that your business ranks well in organic results on the major search engines. Is there a way for you to differentiate your site and content from theirs—a unique approach that you can take to sharing what you do? Ask Your Customers.

Kansas City 78

Kansas City Search Semantic Kansas 78

Duct Tape Marketing

OCTOBER 22, 2019

But then we took it to the next level because you talk about the core talk ability differentiation point. I help business owners grow and develop event-based businesses built on a foundation of love, generosity and appreciation. Most people don’t know that, Shawnee Kansas area. Always great to have a conversation with you.

Memphis 33

Memphis Networking Social Media North America 33

Mike Michalowicz

DECEMBER 28, 2012

Business development is all about relationships. Be yourself —whether you’re a Kansas farm wife, or Las Vegas Mafia wife arm candy or a NYC Trophy wife or a San Franciso Lesbian…be yourself. We are connectors, and we bond over conversations. These have all become competitive differentiators for me.

Las Vegas 165

Las Vegas LLC Oman Kansas 165

Duct Tape Marketing

SEPTEMBER 12, 2014

Most businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing approach. With that information, have the sales and marketing departments sit down together and develop a profile of your “ideal” customer. Then, search out prospects that most closely fit the profile.

Kansas City 69

Kansas City Cost Kansas Marketing 69

Duct Tape Marketing

MAY 30, 2017

John: So are you in Kansas City today or are you in Columbia? Lewis and Kansas city where are offices are but as crazy as it is, I’m typically in San Francisco, LA, New York or on a plane so it’s just great to be home where my wife and kids are. John Hall: It’s great to be here.

Kansas City 32

Kansas City Kansas Cofounder Distribution 32