Remove Conversion Remove Differentiation Remove Lead Generation Remove Semantic
article thumbnail

How to Balance AI Magic with Human Expertise

Duct Tape Marketing

He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. And that's really the differentiator. This is predicting this conversation, right? So Jeff, welcome back to the show.

article thumbnail

How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

Because of this trend towards semantic search, it’s now important for businesses to consider long-tail keywords. Is there a way for you to differentiate your site and content from theirs—a unique approach that you can take to sharing what you do? You can also spend some time on your competitors’ website. Ask Your Customers.

article thumbnail

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction.

B2B 48