Duct Tape Marketing

NOVEMBER 17, 2022

I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We thought there has to be a way to really elevate the conversation within our industry.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

MAY 27, 2022

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Take sales CRM Pipedrive.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

DECEMBER 13, 2018

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation.

Analytics 126

Analytics Cloud Audience Campaign 126

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: We believe that messenger is a great way to actually drive business outcomes and to help you with marketing, with sales, with support, to help you convert better, and not just, “Hey this as something fun, that has this novelty, but doesn’t have any value.” So text marketing.

Marketing 41

Marketing SMS Channel Conversion 41

Duct Tape Marketing

OCTOBER 27, 2017

Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. Are you a marketer who wants to know more about texting? Read Messaging is the New Conversation for Marketing for starters. Nupur Maskara is a Content Manager at SMS-Magic. About the Author.

Marketing 50

Marketing Redemption Channel SMS 50