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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. Businesses online are able to monitor the conversations that happen about their company, their competitors and their industry like they have never before been able to. So why is this important for businesses?

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Twiistup 6 Highlights

Both Sides of the Table

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Much of this was highlighted at Twiistup.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

And so it kind of goes hand-in-hand with the knowledge panel it’s just the knowledge panel for semantic knowledge as opposed to physical entities when it comes to local. Google is essentially extracting the key pieces of information from a given organic webpage and populating right on the search result.

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