End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort
Occam's Razor
SEPTEMBER 7, 2010
This simple hypothesis: The true value of a metric (bounce rate, conversion rate, time on site etc) for dimensions with small participants will be imprecise. The quest is to figure out the estimated true value (ETV) for any metric for a given dimensional value (keyword, referrer, campaign, display ad, social media strategy).
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