ConversionXL

SEPTEMBER 28, 2017

This can be like number of checkout visits, pageviews per user, cart adds, etc. Other micro conversions include visiting the checkout page, adding a product to the cart, the number of pages visited, and several others. 3) Customer Acquisition Cost. Which metrics are not KPIs? Impossible to say. No question.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Occam's Razor

DECEMBER 9, 2013

People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't go all crazy with display ads, just focus on your brand, products and services.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. Kim and Jim are now spending their days driving targeted traffic to your beach vacation landing page.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 12, 2011

Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). That's the cost. Kill things that don't have an optimum CPA. Kill things that don't have an optimum CPA. Tip: Remember this is just cost, not profit. Behavior: Page Views? Where is it?

Metrics 151

Metrics Web Analytics CPA 151