Cost Customer Development Lean SEM 
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Since we were only paying per click, it didnt cost us anything to cast a wide net. Expo SF (May.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 7, 2008
Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below.
Startup Lessons Learned
SEPTEMBER 15, 2008
Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.
Startup Lessons Learned
NOVEMBER 7, 2008
We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Dont worry about selecting particularly good keywords, if youre new to SEM.
Both Sides of the Table
MARCH 11, 2011
He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Think YouTube vs. the rest.
Startup Lessons Learned
SEPTEMBER 2, 2008
We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. After all, the worst kind of waste in software development is code to support a use case that never materializes. The Lean Startup Intensive is tomorrow at Web 2.0.
Expert insights. Personalized for you.
228 
Let's personalize your content