Remove Cost Remove Government Remove Metadata Remove Revenue
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Couple this with technologies that are incompatible with each other, “Experts” who preach analytics without wide practical experience, analysts who are learning on the job, a lack of data standards or governance & vendors who don’t don’t take the time to understand how you use their tools, and it all becomes a real mess.

Analytics 113
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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

The competitions were typically sponsored by large companies, governments, and research institutes. This is the idea behind Kaggle datasets, a collection of thousands of high-quality datasets—all with an automatic quality score based on availability of metadata. What is Kaggle? Kaggle launched in 2010. Conclusion. Happy Kaggling.

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How "hard" should your startup's technology be?

caterina.net

The government, especially DARPA , many university research departments, Xerox PARC (and Interval Research, where I worked briefly in 2000) have sunk a lot of time and money into this kind of research, in some cases billions of dollars, and a lot of this research not only available but free to all comers. Great post.

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Internet Content Moderation 101

Hunter Walker

At point of creation there are limited signals – who uploaded it (account history or lack thereof), where it was uploaded from, the content itself and other metadata. The algorithms attempt to “understand” the content being created and shared. Do These Companies Actually Care About This Stuff.

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Multichannel Attribution: How to Measure the Unmeasurable

ConversionXL

You need to prove that your online marketing campaigns drive offline revenue. uptime; Cost-effective; Secure; Strong supporting infrastructure (Compute Engine, Data Prep, etc.). User behavior data is sent to Google Analytics, while data about costs and order completion is collected in the company’s CRM. Pure offline. Aggregates.

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Is Emotion Necessary To Make More Sales?

ConversionXL

This copy is perfect for a buyer that values appearance more than cost or comfort. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction. Notice how the copy makes the reader feel more handsome, sophisticated, and like he already has good taste?

Sales 126