article thumbnail

Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. Working with an attorney is an added cost that many entrepreneurs are hesitant to spend, especially before their venture is turning a profit.

Hiring 133
article thumbnail

Nuts & Bolts of Intellectual Property for New Startups

Gust

It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars. Most of our early-stage startup clients fit this description.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Government and university sites? SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

Search 126
article thumbnail

500 Founders: Rick Kiessig, Hannah Hunt, Matthew Jackson & Jenni Matheson

NZ Entrepreneur

” “ Before you have a product, a company or product name, a domain name, business cards, a logo – even before you have a company. No matter how passionate you are, how good your team is, or what new innovative idea you have, it will take you twice as long and cost you twice as much as you planned.

Founder 117
article thumbnail

The 3 Most Common Challenges Faced By New Entrepreneurs

YoungUpstarts

government also provides a number of programs to help new businesses get started, particularly where it can increase the economic vitality in particular areas. Another worry that often keeps new business owners awake at night is the costs and risks of legal liability. In addition, the U.K. The Risk of Legal Liability.

article thumbnail

Many Startups Stumble on International Cultures

Startup Professionals Musings

I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Thus, when the government creates restrictions, think out of the box. Watch your product naming.

article thumbnail

International Cultures are Key Business Challenges

Startup Professionals Musings

I was once asked by a division manager of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finish at a cost of $50,000. Thus, when the government creates restrictions, think out of the box. Watch your product naming.

Brazil 121