Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Hunter Walker

DECEMBER 5, 2017

At point of creation there are limited signals – who uploaded it (account history or lack thereof), where it was uploaded from, the content itself and other metadata. The algorithms attempt to “understand” the content being created and shared. Do These Companies Actually Care About This Stuff.

Internet 80

Internet Algorithm Software Review Green 80

ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. uptime; Cost-effective; Secure; Strong supporting infrastructure (Compute Engine, Data Prep, etc.). User behavior data is sent to Google Analytics, while data about costs and order completion is collected in the company’s CRM. Pure offline.

Analytics 85

Analytics Cloud Advertising SQL 85