Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It costs twice as much to generate the same results from the same marketing tactics. That's the thing.

Community 51

Community Kuwait Cofounder Bootstrapping 51

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Which channels have the best engagement? Which have the most potential? B2B demand generation focuses on ROI.

Demand 115

Demand Affiliate Audience Leadership 115

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Reid Hoffman

MARCH 2, 2021

I have discussions, I have reviews with my teams, quarterly, on diversity and inclusion, just like I do on customer acquisition, just like I do on retention. Our chief diversity officer is as metric-driven as you would see. So we doubled down on that side of the business, and then the other part is like good old fashioned cost cutting.

Iran 41

Iran Technical Review Non-Compete Lean 41

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought). No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

OCTOBER 30, 2021

This means creating content that separates you from the competition, such as: Reviews and testimonials Narrative case studies for different customer demographics Product or customer-experience focused webinars White papers and industry reports. Or if shipping costs are too high, experiment with alternative methods.

Customer 140

Customer Marketing Social Media CPA 140