Remove Cost Remove Retention Remove Sales Cycle Remove Webinar
article thumbnail

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. Your business is unique.

article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The metrics.

Demand 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. April 15, 2009 9:20 PM Shaun said. Fantastic post.

Customer 167
article thumbnail

The Modern Approach To Account Based Marketing

ConversionXL

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. The lower ACV also means the switching costs are low, churn is likely higher & the lifetime value of a customer is lower. The different flavors of ABM.

IP 98
article thumbnail

What 15 CEOs Learned Building Top Agencies

ConversionXL

Client retention hinges on relationships—and the people who maintain them. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” He came to a lot of our webinars; he read all our blog posts. The common thread?

SEO 110
article thumbnail

What 15 CEOs Learned Building Top Agencies

ConversionXL

Client retention hinges on relationships—and the people who maintain them. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” He came to a lot of our webinars; he read all our blog posts. The common thread?

SEO 49
article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. Rymatech Reply 13.

B2B 42