How to Create a Marketing Funnel by Responding to Customer Behavior
ConversionXL
OCTOBER 30, 2021
Starbucks manages loyalty differently, by allowing customers to earn points for purchases. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Image source. Lifetime value (LTV).
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