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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? NVV: How did you adjust?

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Why Uber is The Revenge of the Founders

Steve Blank

— Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm. In the 20th century tech companies and their investors made money through an Initial Public Offering (IPO). Hire a CEO to Go Public.

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What is Sweat Equity Worth?

www.entrepreneur.com

Money Money Home Financing Taxes Accounting Basics Personal Finance Money Management Payments & Collections IPOs and DPOs Will Crazy Market Moves Kill IPOs and Slash VC Investment? Financing Some Jobs Act Proposals Make Headway. This is the typical way that a founder determines sweat equity: foregone wages.

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Twitter Link Roundup #110 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! PR is mostly ineffective when companies step on social media landmines – [link]. 26 Promising Social Media Stats for Small Businesses – [link].

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30 Machine Intelligence Startups to Watch in Israel

VC Cafe

Chen Zamir is the company’s CTO and former Intelligence officer in the IDF as well as Paypal risk manager. Orcam was created by the founders of Mobileye (NYSE: MBLY and one of Israel’s largest IPOs ), Prof. They are part of a bigger trend to automatically evaluate user feedback.

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The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment.