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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. You hire great people. You motivate, cajole, reassign tasks, hire, fire and push the organization forward. And then there’s product management. Engineering?

CTO Hire 385
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."

CTO 168
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Where your product or service fits into the market. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. Think about your playbook from the perspective of a new hire. Your products or services, pricing, and details of owners and managers. The more specific you get (e.g.,

Campaign 149
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. How did you address that?

Marketing 120
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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Lessons Learned: About the author

Startup Lessons Learned

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. Your "startup-lessons-learned" are very valuable. Would love to get in touch.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. Expo SF (May.

Lean 168