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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! Here’s the simple truth of business: Without customers to buy your products, you’re not going to make any money. What if the target customer isn’t you? Buyer (or customer) personas.

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How to Out Amazon, Amazon

Both Sides of the Table

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the So Why Does This Matter? the modern buyer of home products?—?better

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How to Create a Healthy Local Startup and Tech Community

This is going to be BIG.

An individual standout founder who has the ability to recruit their first ten employees can build something interesting to a point where they’ll have no trouble getting funding, more employees, and customers just about anywhere. That latter part is where I often find that events focused on diversity go wrong.

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28 Gifts for the Entrepreneur in Your Life

Up and Running

See Also: Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company. Pick up some beans from your local roaster (is my Portland showing yet?) I’ve never seen anything quite like OriginalStitch, which allows you to customize shirts to create seemingly endless combinations. A Hydroflask.

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HOW TO: Build an App for Your Small Business

mashable.com

The fee schedule may also differ between agencies — some charge a subscription fee, others charge a one-time flat rate per app and still others will customize a quote based on your specifications. Auto-Tune the News" Curates: Our Fav. Of course, prices will vary according to the quality of work and range of services offered.

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Instagram Marketing: A Small Business Guide

Up and Running

Take a look at this post from Portland-based coffee roaster Stumptown’s Instagram : Image via Stumptown Coffee on Instagram. This past August, Portland was hit with a sudden heatwave, with the mercury threatening triple digits. Create a story around your ideal customer. Feature images taken by your customers and fans.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

They’re pulling in the list of human curated list of successful local businesses and showing those right in the knowledge panel. They’re still getting a phenomenal number of impressions and click-throughs and interactions from customers. David: [Laughter] John: It’s the second listing on page one. David: Okay.

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