ConversionXL

NOVEMBER 23, 2022

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JANUARY 9, 2019

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. The strategy in a nutshell.

Curation 44

Curation Lead Generation Technical Review Email 44

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ABM teams then began curating content and tagging it by use case, industry, and persona. They haven’t completed a form, joined a webinar, or requested a demo.

Customer 98

Customer Marketing Channel Acquisition 98