Remove Curation Remove Differentiation Remove Product Remove White Paper
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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. And then when that community creates impact or products or whatever it is, it becomes a movement. It takes care of itself.

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Maybe You’re Just Thinking About Content All Wrong

Duct Tape Marketing

We don’t have an online product and we aren’t writers. Most offers are for an ebook or white paper. depone via Flickr CC I have to tell you that I believe service businesses like a contractor have far more reason and opportunity to create content than most product business.

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Transcript of How to Produce Content with a Limited Budget

Duct Tape Marketing

And it may have nothing to do with blog posts depending on your business and for me right now, my head is not around blog posts, my head is around how do we teach industrial manufacturing companies how they can optimize their productivity because a 1% improvement can be hundreds of millions of dollars. I think a lot of people are.

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