Startup Professionals Musings

MAY 30, 2015

Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. Curation, the most efficient content. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

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Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. Reference a recently-launched product.

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Duct Tape Marketing

JULY 18, 2011

Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? In addition to our own mental filters, we often rely on search engines and sites that curate content to help apply filters. Maybe you kicked the tires on a new product idea or tested a client framework you’ve been developing. YouTube videos? In most cases, probably not.

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Duct Tape Marketing

JUNE 7, 2015

Without it, you would be missing out on the countless people that search for your industry and product online. With that, you have a lead that is not only well informed about your brand and product, but has also expressed interest in learning more. Another strategy is to offer an eBook or White Paper in exchange for the information.

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Brandanew

MAY 6, 2016

Customers can quickly compile information about products and services via their mobile devices. Salespeople are no longer the key purveyors of information about their product or their companies. This includes reviews of products or services, the offerings of competitors, etc. Curate and provide content of value to the customer.

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Duct Tape Marketing

JUNE 5, 2012

We don’t have an online product and we aren’t writers. Most offers are for an ebook or white paper. depone via Flickr CC I have to tell you that I believe service businesses like a contractor have far more reason and opportunity to create content than most product business.

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www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. how I more-than-doubled customer lifetime value on Appointment Reminder by implementing a product tour.

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Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Content becomes conversion. Mobile powers local.

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Duct Tape Marketing

AUGUST 5, 2013

If, however, you want to outsource anything in an effective manner you’ve got to do the work to create systems, processes and routines that ensure a high quality collaboration experience and a high quality end product. You need to maintain tight control on themes, voice, message and specific topic needs. Outsource content. Outsource content.

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YoungUpstarts

AUGUST 2, 2015

Content marketing helps people to discover your product service online through search or social media. FAQs, technical support forums, and other platforms assist customers with product issues. Create + Curate Customer-Centric Content. white paper? b) Create, Curate and Optimize Content. Consideration?

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crowdSPRING Blog

MAY 25, 2010

Sometimes I work with my husband on post production of UK and US film and TV productions. There are two kinds I enjoy: one is highly creative, like company or product naming. I like to write white papers, brochures, Web content, tag lines, etc. I like sites that curate well. How do you promote your work?

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Steve Blank

DECEMBER 12, 2016

These solutions, called Minimal Viable Products (MVP’s), are what allow the teams to become extremely agile and responsive. As they came to understand their problems more deeply, they refined their solutions into the final products we saw. At first the solutions were nothing more than drawings, wireframes or PowerPoint slides.

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Steve Blank

DECEMBER 12, 2016

These solutions, called Minimal Viable Products (MVP’s), are what allow the teams to become extremely agile and responsive. As they came to understand their problems more deeply, they refined their solutions into the final products we saw. At first the solutions were nothing more than drawings, wireframes or PowerPoint slides.

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Duct Tape Marketing

SEPTEMBER 5, 2014

But product pitches often perform far worse than presentations that contribute more value. If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. Or as an excellent content curator. That’s right – mix industry, product, and personal information.

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Duct Tape Marketing

APRIL 5, 2017

And it may have nothing to do with blog posts depending on your business and for me right now, my head is not around blog posts, my head is around how do we teach industrial manufacturing companies how they can optimize their productivity because a 1% improvement can be hundreds of millions of dollars. I think a lot of people are.

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Up and Running

MAY 21, 2014

The way in which our prospects, our customers, us as individuals, go about finding the things, the products, and the services, and the companies we want to do business with, has changed dramatically. What’s changed about selling?” ” And a lot of what’s changed is buying.

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Duct Tape Marketing

MARCH 17, 2017

Whether you create content or curate it, you have to ensure that it serves a purpose. Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. WRITE COMPELLING WHITE PAPERS like Shiny New Things by Adage.

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ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. They already know about your product, and now they’re evaluating whether it’s for them. This person is more likely in the consideration stage.

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crowdSPRING Blog

OCTOBER 9, 2015

Coffee Makes You More Productive crowdspring.co/1L8HM9L. Prevent Feature Creep and Bad Product Requests | Intercom crowdspring.co/1Lbe265. A curated selection of illustration from around the world. | Project that Explores the Potential of White Paper – Design Milk crowdspring.co/1OSOjGq. Why 11 A.M.

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