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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

Campaign 149
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

This is influenced by a psychological principle known as mental ownership , a commonly used technique in direct sales (e.g., It speaks directly to common sales objections and solves them before they convince customers to abandon the sale. test driving cars before purchasing). . They do this by using a simple toggle device.

Audience 156
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The One-Week Social Selling Action Plan

Duct Tape Marketing

Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? Here’s what you’ll learn how to do: Use LinkedIn, and later other social networks like Twitter, to curate a list of high-value, warmly-connected prospects. Open rates: 70%+.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Additionally, gather data from sales and customer services reps. Consideration. Image source.

Customer 140
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Blogger's Island: B2B Content Curation

Transformify

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads. How do they do it?