Curation Matching Naming Sales Cycle 
ConversionXL
NOVEMBER 23, 2022
This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.
Duct Tape Marketing
FEBRUARY 22, 2017
While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. The strategy in a nutshell.
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ConversionXL
JUNE 2, 2022
As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing. That’s how account-based marketing got its name. ABM teams then began curating content and tagging it by use case, industry, and persona.
Duct Tape Marketing
APRIL 11, 2022
Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. Every client referral programs are probably the ones you are most familiar with, a gift certificate, refer-a-friend model, donation matching offers, etc. Another great example is Derek and Melanie Coburn in Washington DC.
ConversionXL
MAY 14, 2019
You can either use your Google account name or, if you have a brand account, choose another name , such as that of your business. As with any Google Ads campaign, the next step is to name your campaign, enter your budget, and select your start and end dates. If you don’t already have a channel, you’ll be prompted to create one.
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