Startup Professionals Musings

SEPTEMBER 25, 2013

The alternative “If we build it, they will come” approach has long been relegated to the field of dreams , after Kevin Costner’s movie by the same name. The way to claim it is to name your expertise or specialty, describe for whom it’s meant and clearly state how it delivers on its promise (or what is called your unique payoff proposition).

Sales 263

Sales Entrepreneur Sales Cycle Matching 263

ConversionXL

OCTOBER 22, 2018

Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales. A visitor submits some kind of form with their email, name, or other information to become a known lead. Where did the first anonymous visit come from? Lead Creation.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

MARCH 6, 2019

LinkedIn’s targeting capabilities—by company name, job title, etc.—are Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

JANUARY 13, 2017

The alternative “If we build it, they will come” approach has long been relegated to the field of dreams , after Kevin Costner’s movie by the same name. The way to claim it is to name your expertise or specialty, describe for whom it’s meant and clearly state how it delivers on its promise (or what is called your unique payoff proposition).

Sales Cycle 120

Sales Cycle Social Media Matching Differentiation 120

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. “If And so, the concept for a digital PR service was born. Image source ).

PR 120

PR B2B Lean Audience 120

Startup Professionals Musings

AUGUST 24, 2012

The alternative “If we build it, they will come” approach has long been relegated to the field of dreams , after Kevin Costner’s movie by the same name. The way to claim it is to name your expertise or specialty, describe for whom it’s meant and clearly state how it delivers on its promise (or what is called your unique payoff proposition).

Product 227

Product Sales Cycle Matching Social Media 227

Startup Professionals Musings

JUNE 6, 2011

The alternative “If we build it, they will come” approach has long been relegated to the field of dreams , after Kevin Costner’s movie by the same name. The way to claim it is to name your expertise or specialty, describe for whom it’s meant and clearly state how it delivers on its promise (or what is called your unique payoff proposition).

Sales 234

Sales Entrepreneur Sales Cycle Matching 234

YoungUpstarts

SEPTEMBER 2, 2015

By reviewing how long it took for past leads to make a purchasing decision, a sales team can better align current outreach efforts to match typical response times and interest levels of leads that are in the pipeline now. Begin building the master sales calendar. Put events and past sales wins on parallel timelines.

Customer 100

Customer Sales Cycle Campaign Social Media 100

ConversionXL

APRIL 3, 2018

Map out each lifecycle stage and variations, and name each. match the brand ethos, congruent with the website. Offline sale – typically. Long sales cycle – 18 months or more. 5 steps to freedom: Find your ideal customer profile. Find agreement on a common definition. Map entire customer journey.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 14, 2019

You can either use your Google account name or, if you have a brand account, choose another name , such as that of your business. As with any Google Ads campaign, the next step is to name your campaign, enter your budget, and select your start and end dates. There should be a strong message match, or scent.

Campaign 133

Campaign Audience Channel Metrics 133

Duct Tape Marketing

APRIL 5, 2023

You know, is there a place for what people might refer to as brand advertising or you know, long sale cycle trust building type of advertising as opposed to, you know, how do I get today's dollars? John Jantsch (11:31): This is a, I wouldn't say it's a hot topic, it is a debated topic amongst a lot of, I think folks like yourself.

Advertising 82

Advertising Analytics San Diego Networking 82

Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. Every client referral programs are probably the ones you are most familiar with, a gift certificate, refer-a-friend model, donation matching offers, etc.

Programming 87

Programming Small Business Advisory Board B2B 87

ConversionXL

JUNE 2, 2022

As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing. That’s how account-based marketing got its name. How do they match up to the competition ? The tip of the cone is your initial lead.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Best practices: Include custom fields in your subject line (usually the company name suffices). The strategy in a nutshell.

Curation 44

Curation Lead Generation Technical Review Email 44

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. Like any model it has its pros and cons.

Analytics 78

Analytics Metrics Channel Software Review 78

Startup Lessons Learned

APRIL 14, 2009

This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. Now, in some situations, this over-selling would lead to a secondary problem, namely, that customers would realize they had been duped and refuse to re-subscribe. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people. Professional networks are the starting point (and growth engine). You can come unstuck and find yourself losing money quickly.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people. Professional networks are the starting point (and growth engine). You can come unstuck and find yourself losing money quickly.

SEO 49

SEO Hiring PPC Leadership 49