article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
article thumbnail

Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing. That’s how account-based marketing got its name. ABM teams then began curating content and tagging it by use case, industry, and persona.

article thumbnail

The One-Week Social Selling Action Plan

Duct Tape Marketing

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. The strategy in a nutshell.

article thumbnail

7 Approaches To Help You Generate More Referrals

Duct Tape Marketing

And certainly shortens the sales cycle. The ability to curate data sets for all users, meaning even faster and more consistent reporting, learn more about how a HubSpot CRM platform can help connect the dots of your business @ HubSpot.com. You can trust them. Scroll back to top. Sign up to receive email updates. powered by.

article thumbnail

Referral Programs: A Guide for Small Business

Duct Tape Marketing

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. This approach was very direct and as a result, the customer had an easy time connecting my client to the names on his list. He brought a group of folks together and they started curating content for their businesses.

article thumbnail

YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

You can either use your Google account name or, if you have a brand account, choose another name , such as that of your business. As with any Google Ads campaign, the next step is to name your campaign, enter your budget, and select your start and end dates. If you don’t already have a channel, you’ll be prompted to create one.

Campaign 133