Remove Curation Remove Media Remove Metrics Remove PPC
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10 Practical Uses for Landing Pages

Duct Tape Marketing

Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. Use landing pages to personalize your social media profile links. make a purchase, sign up for a newsletter) or metrics you want to improve (e.g., Below are a sampling of just ten of the ways you can use landing pages. crowd rank.

PPC 73
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. Who is following you on social media?

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. As marketing firm McKinsey & Company said , E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. Life events.

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. As marketing firm McKinsey & Company said , E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. Life events.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Image source ). Gary Vaynerchuk.