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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
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10 Practical Uses for Landing Pages

Duct Tape Marketing

Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. make a purchase, sign up for a newsletter) or metrics you want to improve (e.g., Experiments lets you test which version of a landing page leads to the greatest improvement in goal completion or metric value. Listly by John Jantsch.

PPC 74
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. Test different channels.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154
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Facebook A/B Testing For Ads In 2020

YoungUpstarts

Other bidding methods: Which metric is most appropriate to focus on for this run? Curate the creative elements. Luke Heinecke is the founder of Linear, a Utah-based PPC agency with an intense focus on conversion rate optimization. Which device type do you expect your audience to be on? Plan how many ads to run per audience.

Utah 246
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Want to be sure that you’re curating a complete profile of your target audience? Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Want to be sure that you’re curating a complete profile of your target audience? Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.