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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. Everyone in San Francisco? Potential customers such as gamers who like to play specific types of games? with a strategy. The question is when ?”

Marketing 316
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Minimum Viable Product: a guide

Startup Lessons Learned

I was delighted to be asked to give a brief talk about the MVP at the inaugural meetup of the lean startup circle here in San Francisco. First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

What those sites have in common (despite their very different audiences) is that something is causing their customers to become addicted to their product, and so no matter how they acquire a new customer, they tend to keep them. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 29, 2008 The ABCDEFs of conducting a technical interview I am incredibly proud of the people I have hired over the course of my career. This second objective plays no small part in allowing you to hire the best. Hiring decisions are among the most difficult, and the most critical.

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Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

Customer development. For those interested in getting started with agile or customer development, I thought Id include a few links. For customer development, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.

Lean 102