Remove Customer Development Remove Developer Remove San Francisco Remove SEM
article thumbnail

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below. Talk about waste.

article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Only much later did I realize that this was an application of customer development to online marketing.

SEM 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

article thumbnail

Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Labels: customer development , lean startup 8comments: Amy said.

Lean 168
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Oops - there went several precious weeks of development effort down the drain. Dont worry about selecting particularly good keywords, if youre new to SEM. If you cant find any , maybe that means you havent figured out who your customer is yet. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said.

Demand 167
article thumbnail

Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

article thumbnail

Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

After all, the worst kind of waste in software development is code to support a use case that never materializes. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? April 23, 2010 in San Francisco.