Customer Development Finance Intellectual Property Partner 
Steve Blank
JUNE 19, 2014
We assumed that for commercial hypotheses (clinical utility, who the customer is, data and quality of data, how reimbursement works, what parts of the product are valuable, roles of partners, etc.) The key members of the team CEO, CTO, Principal investigator, need to be actively engaged talking to customers, partners, regulators, etc.
The Startup Magazine
MARCH 29, 2024
Start by defining your key resources, activities, and partners. Then, consider how you’ll reach your customers and what kind of relationship you want to build with them. It’s not just about a logo or a tagline; it’s the experience you promise your customers.
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Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”
Steve Blank
DECEMBER 30, 2014
understand who their core and tertiary customers are, and the sales and marketing process required for initial clinical sales and downstream commercialization. assess intellectual property and regulatory risk before they design and build. identify financing vehicles before you need them. It Takes a Village.
Steve Blank
MARCH 11, 2010
I taught the class this semester with Ann Miura-Ko a partner at Maples Investments. This includes how the product gets distributed to your customers and how money flows back into your company. Customer Discovery. Regulation and Intellectual Property. Accounting Basics and Multi-stage Finance.
rob.by
MARCH 8, 2012
He argued that software engineers don’t finish what they start, and that you’re better off paying a technical person than partnering with one. It means they have to deal with finances and customers and investors and other things that aren’t what they love to do, which is building software.
news.ycombinator.com
SEPTEMBER 16, 2011
His quote on the subject, "no amount of finance will cure mismanagement". It would make a lot of sense for someone else to just come along and build our hardware and sell our software without paying for 15 people doing development and engineering, but nobody did that. Now I work in the defense industry.
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