YoungUpstarts
OCTOBER 10, 2012
These are just a few of the powerful, growth-fostering impacts “Rock Star” customers are creating for a variety of companies. And engaging customers in such ways is generally much less expensive than hiring costly employees or agencies. But it does require some new thinking.
Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
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Steve Blank
APRIL 30, 2009
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)
Steve Blank
MAY 21, 2009
Have a loud product demo; give away pieces of candy; hire a masseuse and offer free back rubs. Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Tradeshow Seminars Almost all tradeshows have conferences and seminar sessions; is your company keynoting any?
ConversionXL
SEPTEMBER 24, 2012
I am really bad at deadling with difficult, non-savvy customers who demand a lot of attention and understand very little. Or to hire more people (and deal with extra hassles and overhead related to that) and sell their time. Service business is not scalable without hiring more people. It created a lot of stress for me.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Startup Lessons Learned
OCTOBER 6, 2009
My Stanford Entrepreneurial Thought Leader Seminar courtesy of Stanford Ecorner (audio podcast only for now, video coming soon): if youd like to follow along with slides, they are here: 2009 09 29 The Lean Startup At Stanford Entrepreneurial Thought Leader Seminar View more presentations from Eric Ries.
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