Remove Customer Development Remove IP Remove Marketing Remove Product Development
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Not All Those Who Wander Are Lost

Steve Blank

After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures. Raising Money Using Customer Development……… 47. The Best Defense is a Good IP Strategy………… 65. Customer Development Manifesto.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

Startups have finite time and resources to find product/market fit before they run out of money. They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer.

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Startup Resources

www.vccafe.com

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Steve Blank on Lean Customer Development. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. IP Location Tools.

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The Sharp End of the Stick « Steve Blank

Steve Blank

At some point in my career as I began to formulate thoughts about mission and intent , I started to think about the broader role of marketing in a growing technology company. It became clear to me that the mission of marketing in most companies has to be to support sales.

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Lessons Learned: CPI > CPC

Startup Lessons Learned

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. The unexplored value of CPI ads is this: social networking apps give you the opportunity to practice advanced marketing techniques like true one-to-one marketing or permission marketing.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Product, product, product!