Customer Development Metrics Reference Venture Capital 
Steve Blank
JULY 1, 2014
Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. Entrepreneurs should always communicate their business’ very latest stage of customer development as part of their investor presentation.
Steve Blank
APRIL 2, 2009
Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.
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Steve Blank
APRIL 9, 2009
And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. It wasn’t measured by how busy you were, it was measured by results. I couldn’t care less about those.
Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” One of the specific requests from our chip architects was to find out whether customers would want the chip to have data stored as big-endian or little-endian.
Steve Blank
JANUARY 21, 2013
Jim Hornthal splits his time between venture capital, entrepreneurship and education. I think you will see the work of some talented and determined entrepreneurs who have honed their customer discovery and customer development skills to an impressive level. Align and train mentors to embrace customer development.
Startup Lessons Learned
APRIL 18, 2010
Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. That process involves rapid hypothesis testing, validated learning about customers , and a disciplined approach to product development.
www.women2.org
MARCH 8, 2012
After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. References: My references checked out. The application requires several references, who they actually reach out to and assess your credibility as a candidate.
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