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Customer Development: Past, Present, Future

Steve Blank

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.

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“Lessons Learned” – A New Type of Venture Capital Pitch

Steve Blank

The presentation didn’t have a single word about Lean Startups or Customer Development. Brendan McManus said: “Lessons Learned” – A New Type of Venture Capital Pitch [link] #startup #advice [.] Your “Customer Development Process&# has really resonated for me. Your results may vary.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

When faced with the time pressures of a startup, too many demands and too few people, we began to teach our staff to refer back to the five Mission goals and the Intent of the department. T he mission was our goal , but based on circumstances it may change, but the Intent was immovable. on April 10, 2009 at 6:58 am Said: Amazing blog.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

We provided customer references and testimonials supporting the key features we were promoting. Relentless Execution Once the education and benchmarks were in place, we then worked with each magazine writer as their product review deadline approached. Focused on winning these reviews, I left nothing to chance.

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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

Filed under: Customer Development , Marketing , SuperMac , Technology | Tagged: Steve Blank , SuperMac « Love/Hate Business Plan Competitions Gravity Will be Turned Off » 17 Responses EricS , on May 11, 2009 at 11:05 am Said: I loved my Spigot. It was fun watching it happen. com Michael Robertson.

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Story Behind “The Secret History” Part III: The Most Important.

Steve Blank

If you are a practitioner of Customer Development, ESL was doing it before most us were born. By 1961 its customers now included our intelligence agencies. The “Good” Student » 14 Responses Shane Rogers , on April 6, 2009 at 1:37 pm Said: The names of ‘secret’ customers is funny.