Steve Blank
NOVEMBER 23, 2009
The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.
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Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” One of the specific requests from our chip architects was to find out whether customers would want the chip to have data stored as big-endian or little-endian.
Steve Blank
APRIL 9, 2009
When faced with the time pressures of a startup, too many demands and too few people, we began to teach our staff to refer back to the five Mission goals and the Intent of the department. T he mission was our goal , but based on circumstances it may change, but the Intent was immovable. on April 10, 2009 at 6:58 am Said: Amazing blog.
Steve Blank
APRIL 2, 2009
We provided customer references and testimonials supporting the key features we were promoting. Relentless Execution Once the education and benchmarks were in place, we then worked with each magazine writer as their product review deadline approached. Focused on winning these reviews, I left nothing to chance.
Steve Blank
MAY 11, 2009
Filed under: Customer Development , Marketing , SuperMac , Technology | Tagged: Steve Blank , SuperMac « Love/Hate Business Plan Competitions Gravity Will be Turned Off » 17 Responses EricS , on May 11, 2009 at 11:05 am Said: I loved my Spigot. It was fun watching it happen. com Michael Robertson.
Steve Blank
APRIL 6, 2009
If you are a practitioner of Customer Development, ESL was doing it before most us were born. By 1961 its customers now included our intelligence agencies. The “Good” Student » 14 Responses Shane Rogers , on April 6, 2009 at 1:37 pm Said: The names of ‘secret’ customers is funny.
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