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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

SEO 48
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). See you next year.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People who are your existing customers / past purchasers, they'll type url and come to the site or via bookmarks. You can easily use your tools admin settings to filter out all your internal IP's which would solve this issue. ~ [ Update, via Deric Loh : ] #1. Analysis Ninjas: Leverage Custom Reports For Better Insights!

Analytics 122
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. We need to shift our strategy to more dramatic focus on SEO. million Unique Visitor.

Metrics 60
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. The best you can do is guess where customers are learning about you based on referral links and other recent mentions on other sites, then seeing what keywords those sites rank for. It’s not your fault.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Talk to your customers. The right people are potential customers – ask them if they have the problem. Only if you’re doing it with the intention to learn about the market and customers.