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3 Challenges Your Business Should Consider Before Expanding International

YoungUpstarts

In times of digitization the customer wants an online shop that is also optimized for cultural norms and needs. Germans, for example, are adverse to using credit cards, unlike customers in United Kingdom. In the end, the entire online shop has to focus on the preferences of potential customers in the target market.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For example, to drive awareness and increase engagement around its sustainability efforts, HP partnered with creators to run a branded hashtag challenge where users were invited to create and share content. For example, Nolan Bros’ ad starts with a customer trying on sunglasses and talking to the camera. click-through rate, of which 3.4%

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The Strand: How an 86-Year Old Bookstore Uses Technology

Hunter Walker

Yet the Strand is still strong, adapting with their customers and utilizing social media to connect with their community. Just last year alone, we partnered with kate spade, Club Monaco and Memorial Sloan-Kettering Cancer Center. Customers love that we don’t hold back and sometimes are a little crude. Modest we are not.

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How to Start a Travel Agency

Up and Running

Find out who the major players are that you’ll be competing against, determine who your ideal customer is, and define what they want. How do you want your customers to feel when they visit your website, view your advertising, or use your services? Why should customers use your services, rather than just book a trip themselves?