Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). You definitely can and there are many who do. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). You definitely can and there are many who do. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ReadWriteStart

MAY 12, 2011

Today, he has over a thousand, and he has chosen to focus on the realtor vertical. What I love about the Stanzr value proposition is that it can host very quick online chat-based events for large numbers of prospects, help answer questions that can handle objections, and further qualify leads to generate definitive opportunities.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Duct Tape Marketing

NOVEMBER 17, 2022

Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly direct mail is still in the mix and is very effective. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. But we double in size every year in terms of revenue.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. The result?

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. . # If you enjoyed that, you should subscribe!

B2B 42

B2B Metrics Marketing Startup 42