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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. Some startups are in stealth mode and maybe branding and beautiful design is important. Where do you start?

Marketing 120
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Lean Thinking

SVPG

Metrics = KPI’s (Key Performance Indicators). The book shares quite a few good techniques for validating the market/demand, validating the solution, and validating the growth engine. A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start.

Lean 63
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How to conduct a Five Whys root cause analysis

Startup Lessons Learned

oh, and on the book front, you'll be able to get all of my essays so far in ebook, print-on-demand, and kindle editions - coming soon. I feel like I would have to introduce this by stealth. I recently met with a two-person-no-funding team that, after some hesitating, jumped in and tried it. They seem to be liking it. (oh,

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The Red Queen Problem – Innovation in the DoD and Intelligence Community

Steve Blank

We used these tools to keep pace with the Soviet threats and eventually used silicon, semiconductors and stealth to create an offset strategy to leapfrog their military. The problem is they don’t know how to be innovative in peacetime when innovation succumbs to the daily demands of execution. That approach doesn’t work anymore.

Community 212
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152