Steve Blank

MAY 22, 2009

And inviting to the booth/dinner/private demo. General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Demo’s are the heart of the booth. One of them is a loser.

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Silicon Valley RSS California Customer Development 132

Steve Blank

DECEMBER 7, 2009

My company is in the contract automation business so we have made our NDA available for free on our demo page so people can use it for free if they think it works for them. EE Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:30 am Said: [.]

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Steve Blank

MAY 11, 2009

But Apple had planned to announce and demo QuickTime without a way to get video into the Mac. Something Profound Engineering gave us a demo of the prototype board and software and asked, “Do you guys think we can sell a few of these boards?” We must have made them play the demo twenty times. My first IPO at Convergent.

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Steve Blank

MAY 21, 2009

Have a loud product demo; give away pieces of candy; hire a masseuse and offer free back rubs. Key Influencers Does the company have press/industry analysts scheduled for demos? Does the company have demos or dinners/lunch scheduled for key industry influencers? Is the company hosting/co-sponsoring some event?

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency.

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Steve Blank

NOVEMBER 5, 2009

No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data. Your presentation doesn’t have a single word about Lean Startups or Customer Development. You might as well bring your lucky rabbits foot to the VC meeting.

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Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. If I can discern intent why do I need demo/psycho data? What other websites do they visit?

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