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Case Study: Lean UX at work

Startup Lessons Learned

This article is a guest post by Jeff Gothelf, Director of User Experience at TheLadders in New York City. Jeff has been promoting the use of Lean UX as an effective method to spur greater innovation, quality and productivity in startups as well as within teams in larger organizations. Demos have become our design reviews.”

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Before You Buy a Hotel Business, Answer These 4 Questions

Up and Running

Is the property up to code? Nothing quashes an enterprising spirit quite like opening a business and then having to shut down due to negligent preparation. This is why the first question you should have answered is whether or not the property is compliant and up to code. Above all else, be diligent and be discerning.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. October 4, 2008 10:33 AM Amitt Mahajan said.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

In the consideration stage, use demo videos, webinars, free trials, etc. By having its product reviewed and linked to by industry influencer Lane Sebring , Kajabi has raised the profile of its product. Agencies like GR0 , for example, can acquire links in publications like the New York Times, Yahoo.com, and Forbes.

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36 places where you can submit your startup for some coverage

blog.traindom.com

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Demo Girl 17. DIY Startup News 26.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My How do I sort out what to do?”. Here’s how.

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Top 30 Startup Posts in June 2010

SoCal CTO

had two occasions recently to review products which had clear market leadership. " The Bible Code predicted the Sept 11 attacks 5,000 years ago." think many of the fundamentals behind the lean startup are things you likely have been practicing for a while. This pitcher has retired 5 of the last 7 batters."

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