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SEM

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For Neopets, its simply a side-effect of their game-like product design. April 23, 2010 in San Francisco. How to listen to customers, and not just the loud.

San Francisco CPA SEM CTO Hire

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Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco.

Lean

Lean San Francisco Startup Continuous Deployment

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Trending Sources

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. April 23, 2010 in San Francisco. Just put in your credit card.

Demand

Demand San Francisco Lean Continuous Deployment

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Continuous Deployment Agile Lean

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

So what does CTO mean, besides just "technical founder who really cant manage anyone?" If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Your CTO might be a great architect, evangelist, interface designer or incredible debugger. Great piece!

CTO

CTO Fractional CTO CTO Hire Technical Review

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

Customer Development

Customer Development Engineer San Francisco Developer

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.

San Francisco Lean Technical Review Continuous Deployment

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Continuous Deployment Lean DC

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

Software Review

Software Review San Francisco Technical Review Continuous Deployment

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

Audience San Francisco Continuous Deployment Lean

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How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Bring your questions.

San Francisco Customer Lean Continuous Deployment

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

I love Joels approach to usability, and I still recommend his free online book on UI design. Usability design is a highly iterative process, and the more customers who are involved (via in-person interview, split-test experiment, etc) the better. April 23, 2010 in San Francisco. Do you do hallway usability testing?

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Developer Continuous Deployment DC

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). April 23, 2010 in San Francisco. Like gmlk, I usually subscribe the first time I find something useful. More of the same. Bring your questions.

San Francisco Lean Continuous Deployment DC

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Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

Too often, startup founders talk about how they are pushing to get to “critical mass&# and how “economies of scale&# are going to kick in. April 23, 2010 in San Francisco. That’s all fine and dandy. I’ve been in the software industry for a long time. How to listen to customers, and not just the loud.

San Francisco Continuous Deployment Lean DC

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Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Continuous Deployment DC Lean

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How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Continuous Deployment Lean DC

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Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Technology Continuous Deployment Lean

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Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Continuous Deployment Lean DC

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. April 23, 2010 in San Francisco. No departments The Five Whys for Startups (for Harvard Business R.

SEM

SEM San Francisco Lean Continuous Deployment

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM. Bring your questions.

San Francisco Lean Retention SEM

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Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Founders push for it. In some ways, founders are even worse. My experience is that many founders actually have a deep anxiety that maybe they are not succeeding. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.

San Francisco PR Lean Early Stage

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Lessons Learned: Throwing away working code

Startup Lessons Learned

FEBRUARY 28, 2009

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Luckily for me, my co-founders eventually prevailed and we went on to build a product that customers actually wanted. April 23, 2010 in San Francisco. Pretty soon we ran out of friends. Bring your questions.

San Francisco Continuous Deployment Lean DC

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How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco.

Distribution San Francisco Lean Continuous Deployment

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You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

Most engineers are terrible visual designers, but if the designer on their team is struggling, maybe they can help out with an icon or two. And wait until you see a "non-technical" designer writing simple code to try and speed up a release. April 23, 2010 in San Francisco. Bring your questions.

San Francisco SCRUM Lean Continuous Deployment

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Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

Open Source San Francisco Continuous Deployment Lean

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Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. But making decisions on the basis of myths is dangerous territory. Bring your questions.

Lean

Lean San Francisco Continuous Deployment Startup

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Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

A second idea is that less is more in product design: A key tenet of the philosophy is that uncluttered products with fewer, better features are preferred to similar products with more features. April 23, 2010 in San Francisco. Keep split-testing, but keep this iron rule: if it doesnt change customer behavior, its not a feature.

Product Development

Product Development Developer San Francisco Product

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 23, 2010 in San Francisco. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco Lean Continuous Deployment DC