Remove Design Remove Lead Generation Remove Retention Remove Sales Cycle
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It’s like they thought about the attendees and what they need and then designed a format focused on them. Product should be your main channel for customer acquisition, retention and expansion. He explained how lead generation uses a short term, sales-focused strategy. Gavin Braman, Co-Founder @ Drifting Creatives.

B2B 94
article thumbnail

The Hierarchy of Metrics

Duct Tape Marketing

Increase lead conversion by X. Increase quality leads by X. Shorten sales cycle. Increase retention. However, tools like ClickMagick , kissmetrics , mixpanel and ClickMeter are designed to help you track and test conversion funnels. Increase top line revenue by X. Grow audience by X. Expand to new market.

Metrics 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115
article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. Designed by.

B2B 42