Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. I couldn’t care less about those.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

ConversionXL

SEPTEMBER 20, 2016

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? Adventurers – love nonconformity, spontaneity and leadership.

Design 48

Design Distribution Framework Naming 48

Duct Tape Marketing

SEPTEMBER 8, 2017

They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Link product to a high-involvement issue. Information market leadership. So build relations with humans and don’t throw information blocks into a faceless audience. Engagement rate growth.

Conversion 55

Conversion Advertising Audience Social Media 55

reidhoffman.org

NOVEMBER 12, 2013

LinkedIn can provide the best product and be the strong market leader in this space. We have evidence that we’re en route to market leadership. The other purpose of this slide was to demonstrate market leadership by showing that important organizations were coming to talk to us. Identify the right metrics for success.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111