Design New York San Francisco SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For Neopets, its simply a side-effect of their game-like product design. April 23, 2010 in San Francisco. How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 15, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco. How to listen to customers, and not just the loud. Bring your questions.
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Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. April 23, 2010 in San Francisco. I used to use $.05,
Startup Lessons Learned
SEPTEMBER 2, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco. How to listen to customers, and not just the loud. Bring your questions.
Startup Lessons Learned
SEPTEMBER 7, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco. How to listen to customers, and not just the loud. Bring your questions.
Startup Lessons Learned
SEPTEMBER 30, 2008
If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard.
Startup Lessons Learned
SEPTEMBER 10, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco. How to listen to customers, and not just the loud. Bring your questions.
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