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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. ” or “Are you developing for desktop, tablet, mobile, or all three? How will you differentiate from these?

Developer 520
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How and Where to Write About Technology in Your Business Plan

Up and Running

Often, a business plan introduces a new technology that requires some explaining. On one hand, as a reader of business plans for investors, I see way too many business plans that ask a reader to wade neck-deep through technology to get to the business. Establish technology as a differentiator, when it is.

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Leading Edge or Bleeding Edge: The Make or Break Difference

Up and Running

Often, executing a flank attack involves developing new technology. Whether you’re considering launching a new business or looking to develop a new product in an established company, you may have a vision of a new technology will that expose a vulnerable flank in an entire industry or against key competitors.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. Non-technical readers may be overwhelmed instead of impressed, and they’ll probably click to exit. Follow-up research highlights how the curse applies to other fields.

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How to Plan and Budget for an eCommerce Website

Up and Running

One large advantage of WooCommerce is that it is an open-source platform, so there are hundreds of thousands of web teams who specialize in this technology. This option may be worth the larger investment and timeline if you need a high-quality design to differentiate your business from competitors.

eCommerce 149
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9 Shopify Apps to Win More Ecommerce Sales

ConversionXL

Since it is literally my job to understand the ecommerce tech landscape, I want to show you some lesser known or new—but still quite valuable—apps. Fera can even tailor elements like reviews to feature past buyers whose profiles align with those of current shoppers. Shopify apps for ecommerce merchants.

eCommerce 110
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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

After all, if you don’t conduct proper quality assurance, you might declare a vastly better treatment a loser due to a technical problem. UX (and the entire development team) and QA teams should work together from the beginning. You’re making sure the experience is as developers intended.).