When Krave Jerky Showed up in Class with a $435,000 Check
Steve Blank
FEBRUARY 3, 2015
These new entrants disrupted their food categories by offering high quality proprietary recipes, outsourcing their manufacturing, and using their cash and resources on sales and marketing to build distribution and a differentiated brand. Hershey plans to operate Krave as a standalone business within its Hershey North America division.
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