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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse.

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How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. Because of this trend towards semantic search, it’s now important for businesses to consider long-tail keywords. I’ve written about the importance of keyword research before.

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction.

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