infochachkie.com

SEPTEMBER 24, 2011

Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. IP) is an ugly thing at a startup. Any function within your startup that involves iterative learning, passion and/or close proximity to your customers should not be outsourced. However, to a Big Dumb Company [.].

Equity 40

Equity Silicon Valley Cofounder PR 40

ConversionXL

FEBRUARY 9, 2016

Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. ‘It’s called a hack when you do something in an ugly way. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

Occam's Razor

APRIL 21, 2014

Tactical advice: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. Btw our business is lead generation website and we have a lot of campaigns in different channels.

Analytics 131

Analytics Marketing Campaign Metrics 131